Healthyabi is a new name in the doorstep healthcare service industry working as a liaison between patients and doctors to make healthcare and personal care accessible at home.
Healthyabi was still new in the market when they decided to expand their service line by entering the healthcare training industry. The hurdle was to establish the brand name in this domain for healthcare with no prominence in the market. A digital strategy was needed to build awareness and generate leads for their BLS and CPR training.
We started devising a funnel to achieve our main objective of generating qualified leads. The funnel followed the given sequence: to engage the audience, drive traffic to the website to generate leads, and retarget the audience who already visited the website to convert leads into conversion.
It was a challenge for us to achieve our target in a short span of 20 days but the results were impressive as we were able to generate 100+ quality leads. After the training, many positive reviews were received, an increase in brand value was experienced, schools and universities reached out to arrange in-house workshops, requests were made to conduct similar sessions, and the other training workshops also experienced a great boost.