MasterClass is a former kitchen studio turned culinary institution where they aim to revolutionize and globalize the culinary industry of Pakistan by providing hands-on training in the respective field with the help of their state of the art kitchen studio and renowned chefs. Their USP is that they provide one-of-a-kind training to budding chefs, Foodpreneurship opportunities to home business owners and entrepreneurs, and creative lifestyle classes – the likes of which Pakistan has never seen before.
MasterClass Pakistan was initially launched as a kitchen studio for lifestyle classes, and their brand image was pretty strongly built in the city as the same. After launching their culinary diploma and certifications, the challenge we were facing was to shift their brand image from a lifestyle institute to a culinary education brand.
With our efforts combined with the funnel we had created for MasterClass, we were able to promote their professional programs to such a wide extent that they closed three batches of their chef program within three months. From the day we launched their programs till the mid of August, their message inquiry rate has increased by 37%, their paid reach increased by 72%, website visitors increased by 108%, and their website bounce rate decreased by 61%.