Prime 109

Prime 109 Steak & Chops is a newly launched fine-dining steak house, located in DHA Karachi. They aim to provide authentic American style steaks to their audience, presenting the finest premium beef cuts.

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 Challenge:

The challenge that we confronted being their agency was to position them as a steakhouse offering prime steak cuts, generating awareness about what American style steaks really are, introducing and maintaining their social media presence, and increasing footfall at the restaurant. 

Our Solution:

  1. We initiated our efforts by working on their targeting. To begin, we built a buyer persona which was most likely to be interested in the steaks being sold at Prime 109 at the given price point. Our idea was to reach a niche audience who preferred American style steaks, as opposed to their desi counterparts we usually see being offered in most eateries across the city.
  2. We also worked on creating a minimalist design theme that resonated with their brand identity, assisted them web development services and creating a holistic social media and digital plan that could bring them the most exposure and footfall
Prime Post Reach
Impressions Screenshot

Results:

Although, the restaurant is in its growth stage, our work for Prime 109  has resulted in a commendable increase in their social media performance with over 10k increase in messaging connections, 400, 000+ impressions and 60, 000+ people were reached within a single month along with a considerable footfall at the restaurant.

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