Agha Steel Industries (ASI) is a leading steel producer in Pakistan and the only manufacturer using the electric arc furnace. While the company believes in bringing innovation to the steel industry of Pakistan, its digital presence was not completely reflecting its motto. Digital Eggheads was invited in to put in their ideas and develop a website that contains creativity while follows the current web-standards.
For ASI, we utilized for the first time “video-based slider”. A 15-second video showcasing the production process of Agha Steel was made instead of traditional image based slider. We had to ensure that the video size was as low as possible without compromising the quality. The whole website was made mobile-friendly with special emphasis to design-aesthetics.
Digital Eggheads also conducted a training session for the social media team of Agha Steel Industries (ASI). Insights to the current digital marketing trends along with user-psyche were shared as part of the session.