Institute of Business Administration (IBA), one of the most prestigious business school of Pakistan, was looking for a digital marketing campaign for the admissions of its Faculty of Computer Science (IBA FCS). This was a huge responsibility for Digital Eggheads as we had to follow the legacy that IBA has built over the years.
However, we took it as an opportunity: universities in Pakistan are still to exploit digital media to its fullest extent. Digital Eggheads team together with the management of IBA FCS worked on several campaign ideas that can cater the youth audience. A major focus was put upon IBA-FCS advantage that the student has as well as beyond academics success stories.
The Digital Eggheads campaign for Institute of Business Administration, Faculty of Computer Science (IBA-FCS) will launch in Spring, 2015.
This course is good as far as digital marketing strategy and audience building is concerned.
Digital Ninja was very informative and I learned more than my expectations. The activities were a very interesting way to learn.
The whole course was designed in a very good way. The trainer is surely an expert in all relevant areas and handled our questions properly too.
This course helped me learn more about Facebook and SEO, and now I believe I can manage Ad Manager for my clients. For me, this course was a hit!
This was a very informative learning session. Both days were creatively planned. This course is highly recommended from my side.
The sessions were informative and the environment and trainer were great too.
Digital Ninja was a workshop worth attending. Whatever I expected was there and explained very well.
I learnt a lot about how to target your audience and use the tools Facebook provides through this course. I also used to be confused where Google AdWords was concerned but I’ve learnt a lot about it here.