Institute of Business Administration (IBA), one of the most prestigious business school of Pakistan, was looking for a digital marketing campaign for the admissions of its Faculty of Computer Science (IBA FCS). This was a huge responsibility for Digital Eggheads as we had to follow the legacy that IBA has built over the years.
However, we took it as an opportunity: universities in Pakistan are still to exploit digital media to its fullest extent. Digital Eggheads team together with the management of IBA FCS worked on several campaign ideas that can cater the youth audience. A major focus was put upon IBA-FCS advantage that the student has as well as beyond academics success stories.
The Digital Eggheads campaign for Institute of Business Administration, Faculty of Computer Science (IBA-FCS) will launch in Spring, 2015.
Keep watching their page for our creative work: https://www.facebook.com/IbaFcs