Prime 109

Prime 109 Steak & Chops is a newly launched fine-dining steak house, located in DHA Karachi. They aim to provide authentic American style steaks to their audience, presenting the finest premium beef cuts.

Case Study top


The challenge that we confronted being their agency was to position them as a steakhouse offering prime steak cuts, generating awareness about what American style steaks really are, introducing and maintaining their social media presence, and increasing footfall at the restaurant. 

Our Solution:

  1. We initiated our efforts by working on their targeting. To begin, we built a buyer persona which was most likely to be interested in the steaks being sold at Prime 109 at the given price point. Our idea was to reach a niche audience who preferred American style steaks, as opposed to their desi counterparts we usually see being offered in most eateries across the city.
  2. We also worked on creating a minimalist design theme that resonated with their brand identity, assisted them web development services and creating a holistic social media and digital plan that could bring them the most exposure and footfall
Prime Post Reach
Impressions Screenshot


Although, the restaurant is in its growth stage, our work for Prime 109  has resulted in a commendable increase in their social media performance with over 10k increase in messaging connections, 400, 000+ impressions and 60, 000+ people were reached within a single month along with a considerable footfall at the restaurant.