WhatsApp is one app used most commonly around our community. The app has brought in a new wave of accessibility and communication among smartphone users, and being as convenient as it is, it can easily be used as a community management platform by your brand. Because with the introduction of WhatsApp for Business, it has now become easier for brands to create their business profile on this app to connect with their customers.
Why is WhatsApp important for your brand?
One of the main reasons why digital marketing has become as big and powerful as it has, is because it’s convenient. You can reach any brand, at any time, wherever you are. And because of its rapid growth, a brand should have multiple touchpoints through which they can talk to their customers.
Considering all these factors, it gets even more important to be present at all important business touchpoints to make it convenient for your audience to connect with you. Setting up WhatsApp for Business for your brand not only helps you do this, but also enables you to create a business profile through which your contacts can get all the details of your brand in one place.
Additionally, because of WhatsApp being so accessible, it can bring your customer even closer to your brand and create better communication on the go, without the need of a separate app – like Facebook Messenger.
Moreover, you can also add your WhatsApp number to your page, and use it as a CTA on your profile or in your ads. Convenient, isn’t it?
So when I learnt of all of these updates, I wanted to try them out for myself. And here’s a step by step guide of how I integrated WhatsApp on one of my client’s pages:
Step 1: Setup WhatsApp for Business
The first thing you need to do is to set up a business profile on WhatsApp Android smartphone. This can be done through their business app. The reason I say Android only is because this app is only available for this particular operating system for now. Why a separate app, you ask? This app will enable you to add a WhatsApp CTA button on your page, and the app will also provide valuable insights about messages sent, received, read and responded to, helping you judge and reasses your communication strategy with your customers through this app.
Step 2: Add your WhatsApp number to your Facebook page
Visit your page settings and in the WhatsApp tab, add your number and after a confirmation process, your number will be added to your page.
Just in case you don’t see a WhatsApp tab, try contacting your page admin to see if the tab isn’t visible to you due to page permission. If it still doesn’t work, read our guide on how to create WhatsApp ads if you don’t have the Business app.
Although, there’s one catch: Facebook doesn’t add your number to your About section unless it’s verified by them. But, I’ve got a hack for that as well!
Step 3: Run a Click-to-WhatsApp ad
One thing you need to know while running these kind of ads is that you can’t add a WhatsApp button in your ad on Ad Manager. Instead, you can run these ads through the Boost Post/Promotions option available on your page.
To add WhatsApp as a CTA, select Post Engagement as your objective and choose ‘Send WhatsApp Message’ as your button and you’re done!
This will automatically update your post and add a Send Message button with a WhatsApp icon on your post.
This can also work as a hack, as mentioned above, and it automatically ads the WhatsApp number to your About section, which will then show your number along with a WhatsApp icon.
Don’t have WhatsApp for Business?
If you use your personal number as your brand’s WhatsApp, or don’t want to go through the hassle of creating a separate business profile on this app, you can still reroute your customer to start a WhatsApp conversation with you.
If you use Ad Manager, you’ll be aware of the Learn More button which let’s you add a website URL in your ads.
This way, you can easily add your WhatsApp chat URL in your ad and let customers connect to you either on WhatsApp web or through the WhatsApp app on their smartphone. To create your chat link, use the following URL:
https://wa.me/<number> where the
<number> is a full phone number in international format, omitting any zeroes, brackets or dashes, like this: https://wa.me/923321234567.
This can work on canvas based creatives or even website click ads, and can help you experiment on whether or not adding a separate WhatsApp number is actually worth it or not.
Easy, isn’t it? And it’s convenient as well and helps you build a better connection with your customers. Have you connected your WhatsApp number to your Faceook page? Or tried running WhatsApp call to action ads? Share your experience here in our comments section.
And if you want to find out if adding a WhatsApp button to your ad really works, read our case study and see how productive these ads have been for our client – MasterClass Pakistan.