Customers are the lifeblood of a business around whom most of us plan our products, marketing activities and even operations. And the best way to reach them is through a carefully planned targeting strategy. Take a look at how you can review and align your targeting strategy to its best potential.Read More

Identifying the problems in your buyer persona was the first step of going back to the basics of your business during this downtime. But it isn’t always necessary for the issue to lie in your targeting. That is why the second step is to review your marketing platforms and content.Read More

A marketing funnel provides you with a step by step approach to develop attention, interest and desire within your target market for subsequent actions that lead them to become your customers. Take a look at how you can optimize your digital marketing funnel for maximum results.Read More