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Dose of Digital

How to Get Powerful Customer Testimonials to Boost Trust

By February 4, 2025No Comments6 min read

Customer testimonials are like gold for any business. They help show that your product or service works and make new customers trust you. Did you know that 92% of people check testimonials before buying something? If you make a page for testimonials or sprinkle them across your site, you can build trust and increase sales.

This guide will teach you how to get customer testimonials. Moreover, you’ll see how to use what customers already say and get new feedback. Plus, you’ll discover the best ways to show these testimonials so they have the most impact.

Why Testimonials Matter

Before we talk about how to get customer testimonials, let’s cover why it’s important. Reviews are stories from happy customers about their experience with your product or service. They work like proof that what you offer is worth it. They also solve questions or worries that other buyers might have.

Having a page full of great business testimonials builds trust. It shows potential customers that others had a good experience. On top of that, this kind of feedback helps your site rank higher on search engines and keeps visitors engaged.

Where to Find Testimonials

1. Facebook Reviews

A great place to find customer feedback is on your business’s Facebook page. Customers often leave reviews there without you even asking. Check your page for testimonials that you can use. If you don’t see many, you can ask your happy customers to leave one.

Facebook testimonials usually focus on the unique things about your business. Furthermore, sharing these on your website or in ads can make them even more useful.

2. LinkedIn Recommendations

LinkedIn is perfect for gathering business testimonials, especially if you’re in a professional industry. Recommendations from LinkedIn highlight your skills and show what your team can do.

Ask your employees to keep their LinkedIn profiles updated. If they get recommendations, those can also build up your business’s credibility. On top of that, LinkedIn reviews don’t need much editing before you can add them to your customer reviews section.

3. Video Testimonials

Videos are powerful when it comes to customer feedback. You can ask customers to share their thoughts through short videos. Posting these on YouTube and embedding them on your site makes them accessible.

You can also record product testimonials at events or when talking to customers in person. All in all, videos make reviews feel real and personal, which can help convince potential buyers.

4. Local Directories

Platforms like Google Business, Yelp, and Yahoo Local are great for local businesses. Good reviews here improve your online visibility. Ask your customers to leave reviews on these platforms. Then, you can add the best comments to your customer testimonials section.

5. Industry Review Sites

In some industries, there are special review platforms. For example, restaurants focus on TripAdvisor, and agencies might use Trustpilot. Find the right platforms for your business and collect your business testimonials from there.

How to Get Customer Testimonials: Easy Tips

Getting customers to share their feedback can be easy if you ask the right way. Here are some tips:

1. Write Personal Emails

Sending a personal email is a great way to ask for product testimonials. Timing is key—reach out soon after they buy or use your service. For example:

“Thanks for choosing us! We’d love to hear about your experience. Would you mind sharing your thoughts? Your feedback helps us improve and inspires others.”

2. Make Feedback Forms

Have a simple form on your website where customers can leave reviews. Keep it easy to use, and ask questions that will encourage them to give useful feedback.

3. Use Social Media

Run campaigns on Instagram or Twitter to collect customer opinions. Ask users to share their experience with your product. Additionally, use hashtags or even hold a small contest to make it fun. Eventually, these campaigns can boost engagement and give you great reviews.

4. Send Follow-Up Requests

Sometimes, customers might forget to leave feedback. Sending a polite follow-up email or message can remind them. Just be careful not to overdo it.

Creative Ways to Collect Customer Feedback

Ask Through Text Messages

People often reply to texts faster than emails. For instance, send short messages asking for feedback like this:

“Hi [Name], thank you for your support! Could you take a moment to tell us how we did?”

Offer Small Rewards

To encourage customers, you can give them discounts or enter them in a prize draw for leaving a review. Furthermore, make sure any incentives follow the rules of the review platform you’re using.

Ask In-Person

If you often meet customers face-to-face, that’s a great time to ask for their opinion. Share examples of feedback you’ve received to make it easier for them to open up.

How to Display Feedback

Once you collect reviews, you need to show them in the best way possible. Here are some tips:

  1. Highlight the Best Quotes: Choose the strongest parts of the reviews and make them stand out.
  2. Add Photos: Pictures of customers or their logos make reviews more real and relatable.
  3. Group Similar Reviews: Put feedback about similar products or services together to make it easy for new customers to find.
  4. Share Stories: Focus on how you solved a specific problem for a customer. Stories are memorable and connect emotionally with readers.

Conclusion

Knowing how to get customer testimonials and use them can help grow your business. Using platforms like Facebook, LinkedIn, and local directories gives you plenty of opportunities to gather feedback. By adding video reviews and offering small rewards, you can create a strong collection of feedback.

Always follow up with your customers and make it easy for them to share their thoughts. Secondly, once you have their reviews, display them in ways that build trust and help new customers feel confident about choosing your business. With this guide, you’re ready to start gathering reviews that make a difference!

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