Blogs

Brand equity is a marketing term that refers to a brand’s value, which comes from how people perceive and experience it. Simply put, it’s the trust and familiarity a company…

Remember when watching TV meant sitting through endless commercials with no way to skip them? It was frustrating, especially when they had nothing to do with your interests. Today, things…

Customers are constantly talking about your brand through thousands of reviews, comments, and messages coming in daily, manually analyzing customer feedback is nearly impossible. This is where “Sentiment Analysis”, also…

Have you ever come across a brand that truly understands you? When a product, an ad, or even a simple email feels like it was made just for you, that's…

Are you feeling nervous about your upcoming marketing interview? You’re probably feeling those pre-interview jitters right now, and that’s completely okay. Interviews can feel overwhelming, but remember, you don’t have…

Have you ever noticed something new, and suddenly it seems like it’s everywhere? You think about a specific car model, and now it feels like every car on the road…

Customer testimonials are like gold for any business. They help show that your product or service works and make new customers trust you. Did you know that 92% of people…

Have you ever watched an ad and thought, "Wow, this feels like it was made just for me"? That’s the impact of diversity and inclusion in marketing. When brands embrace…

Local searches have grown immensely, making "how to rank for the words near me" an essential skill for businesses today is vital. With searches including "near me" growing 150% in…

Your Google Business Profile (GBP) is a powerful tool to bring local customers to your business. This simple tool holds the potential to attract thousands of visitors every month. These…

Influencer marketing is no longer just a trend; it’s a powerful tool to connect with your audience in ways traditional advertising can’t. But here’s the catch: if done wrong, it…

Have you ever browsed online and found a business with countless positive reviews? It instantly boosts your confidence. How would that make you feel? In today’s world of endless online…