The business landscape in Pakistan is evolving rapidly, and to stay competitive, companies must adapt their sales and marketing strategies. The CxO Global Forum recently organized an insightful event focused on “Sales and Marketing Strategies for Pakistani Businesses.” The event was moderated by Safeer E Hussain, Co-Founder of Digital Eggheads, and featured a distinguished panel of speakers who shared their valuable insights.
The panel of participants involved Jordan Olivas, Executive Chairman of QistPay, Iftikhar Munir, Business Head of ZM Global: The Trading Company, Mohammad Ali Mufti, GM Sales & Marketing at Chase Value, Farheena Kauser, Head of Corporate Brands at TPL Trakker Ltd., Fahad Khan, CEO of Canada Prime Marketing, and Mian Haseeb Tariq, Regional Sales Head – South at Future Point Technologies.
The entire session circled around discussing the importance of incorporating technology into sales and marketing strategies. Emphasizing the significance of digital payments in the modern business world.
Furthermore, the panelists discussed the role of market research and data analytics in sales and marketing strategies. Focusing on understanding customer behavior and market trends to make data-driven decisions, enables businesses to tailor their marketing efforts for maximum impact.
We also talked about the significance of brand building in the highly competitive Pakistani market, emphasizing the need for a strong and consistent brand identity that resonates with consumers highlighting the importance of customer feedback and adapting marketing strategies to meet evolving consumer preferences.
The session provided valuable insights and expert opinions on navigating the ever-evolving landscape of sales and marketing in Pakistan. An emphasis was put on the importance of technology, data, branding, innovation, strategy, and customer relationships in achieving success in this dynamic market. As businesses in Pakistan continue to grow and adapt, the knowledge shared by these industry experts will undoubtedly serve as a guiding light for future endeavors.
